Thursday, July 12, 2012

The Politics of Fashion

Everyone knows that clothes make the man. From the executive suits that litter Wall Street like the remnants of a parade to the coveralls and work boots worn by construction workers and mechanics, clothes tell the story of who we are and where we are going. Even when the workday is done, what we choose to wear our time is still a reflection of our personality. From the suit to-suit, our clothes are designed to be not only functional but also future. Clothes tell others what we like, and often, how we spend our time. Sports franchise logos are constantly on display on Main Street America. T-shirts with well known television, film and music icons can be seen everywhere. The clothes have something to say and people are beginning to realize that the responsibility of being a walking billboard requires us to choose wisely.

Now more than ever, politics are entering the realm of fashion. Blatantly political phrases and slogans are increasingly on the shoulders of the public than the bumper cars. There are also clothing that advertise specific candidates or political parties and have actually been purchased by someone, somewhere (not obtained as a door prize at a fundraising party). But what options exist for those who like a little subtlety 'with their agenda? Enter the fusion of art and socially conscious clothing. Less politically and infinitely more fashionable, boutique tailors have created clothes that are the realization of the budget over between the message and the medium. Using art as a medium of exchange and clothing as the canvas, these pioneers of significancy are providing people with a way to express themselves both in figure and fact. What better way for entrepreneurs to meet the needs of an audience that is focused on reflecting a belief in style and substance.

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